Telling a company's story through images
A corporate film need not consist only of office and facility footage. A story explaining the need the company addresses, its working methods and its people provides a stronger framework. During planning, we identify the questions about the company that the film should answer.
A film for prospective customers may use a different approach from one for employees. Uses such as sales, recruitment, investor presentations and trade fairs influence duration, scenes and narrative style. Rather than expecting one film to meet every objective equally, priorities are established.
Where can a company presentation video be used?
On a website, a corporate promotional video can offer a brief introduction to first-time visitors. It can also explain working methods in sales meetings, demonstrate production or service capacity at trade fairs, and provide a consistent story for corporate presentations. Each use has different requirements for length and information.
A film for employee communication or recruitment may give greater prominence to the team's experience and working culture. A film for new customers places more emphasis on the need the company meets. Defining the main use keeps the central message clear; additional needs can be addressed through separate short versions.
Script, interview and filming preparation
Existing presentations, brand copy and approved company information provide the starting material. The aim is to shape this information into an engaging narrative rather than simply placing it on screen. If interviews with managers or employees are included, questions and filming spaces are prepared in advance.
A list is drawn up of offices, facilities or site areas to be filmed. Participants, work schedules and areas closed to filming are identified. This preparation helps use filming time efficiently and reduces the need for missing footage later.
Editing and corporate publishing formats
Editing balances interviews, production footage, exterior shots and explanatory elements. Colour work, sound and music complete the film's tone. Usage conditions for music and other materials are considered alongside the delivery scope.
Deliverables can include a main website film, a subtitled trade fair version and a short presentation edit. Agreeing languages and aspect ratios before filming makes adapting the same footage for different channels more structured.
How are corporate promotional films priced?
Filming days, number of locations, interview scope, crew requirements and delivery versions affect the price. Graphics or special animation, voice-over and different language requirements are considered separately. Sharing your company's communication needs and target delivery date helps define the scope.
Project brief checklist
- Your company's activities and the film's objective
- Office, facility or site locations
- Interview and voice-over requirements
- Publishing channels and language versions
Frequently asked questions
What affects corporate promotional film prices?
The number of locations and filming days, interviews, crew, graphics and language versions affect pricing. A quote is prepared once your requirements are clear.
Does a company promotional film need a script?
A script or narrative plan defines the footage to be filmed and the film's message. It can be prepared within the scope of scripted or interview-led projects.
How long do filming and delivery take?
A schedule suited to your scope is agreed during quoting for preparation, filming, editing and revisions.
Can existing footage be used?
It is assessed for technical quality, usage rights and suitability for the story.
How many minutes should the film be?
The intended use and message determine the length. Rather than committing to one duration at the outset, the audience's needs are considered.