Objective and storytelling
It communicates a company's decision or approach directly. The message's purpose comes before the job title; internal announcements, press statements and interviews need different language.
We first identify the intended audience and the information we want to convey. This choice shapes the visual approach; rather than merely collecting attractive shots, the content plan answers viewers' real questions. Which decision is the executive explaining, and to which audience? The answer clarifies the story's focus.
Scene planning
A few clear questions define the topic. The background connects with the account; related processes can be filmed as supporting footage, avoiding a prolonged talking-head shot.
The shot list explains the purpose of each scene. Wide shots and close details are connected; where dialogue or supporting footage is needed, its information is defined in advance to maintain consistency during filming. Which part of the interview needs supporting footage? The answer makes scene selection more concrete.
Filming preparation
A quiet location and approval contact are identified. Time is allocated to rehearse scripted readings; a teleprompter or question-and-answer approach is selected, and the company team checks official information.
Preparation is scheduled around how the space is actually used. Access, participation and responsible contacts are clarified, with time also allocated for setup and testing. Recording time alone is not assumed to be sufficient on filming day. Would a scripted reading or questions and answers feel more natural? The answer directly affects the practical plan.
Editing and versions
Repetitions are removed while preserving connections between ideas. Names and titles remain readable on mobile; topic-specific excerpts are checked to avoid misunderstandings when viewed alone.
The viewing context affects editing. Framing and text requirements are assessed for phones, websites and presentation screens. Short versions are not made by cropping randomly; the message of each version is considered separately. Is the message understood correctly when the excerpt is viewed on its own? The answer determines how the deliverable will be used.
Information needed for a quote
Share the agenda, speaker and audience. Supporting footage and languages affect scope; the executive's availability and approval timetable are planned together to clarify delivery expectations.
The quote is assessed to cover preparation, filming and post-production together. If a main video, short pieces and subtitles are required, the file quantities are specified. Review and revision time is included in the delivery schedule. Do the interview appointment and corporate approval schedule align? The answer clarifies the production scope.
Project brief checklist
- Intended audience and publishing channels
- Share the agenda, speaker and audience. Supporting footage and languages affect scope; the executive's availability and approval timetable are planned together to clarify delivery expectations.
- Existing copy, references and permissions
- Main video, short versions and publication date
Frequently asked questions
How is executive interview video filming priced?
Preparation, filming time, location and final files are assessed together. Share your date and objective to request a clearly scoped quote tailored to your project.
Can vertical and horizontal versions be prepared?
If requested before filming, suitable scenes can be planned for each format. The main video, short edit and subtitled version are separate deliverables; their quantities and durations are defined in the quote.
How do revisions and the delivery schedule work?
Editing complexity, content checks and review time are planned together. Revision scope is discussed at the outset; sharing the target publication date and available materials early makes a workable schedule easier to establish.