Which part of your hotel's experience should stand out?
City hotels, boutique hotels and holiday resorts serve different expectations. Access and comfort may lead a business travel story, while relaxation spaces and the surrounding experience may feature more prominently in a holiday-focused film. The starting point is understanding the property's strengths and intended guests.
Rather than showing reception, rooms, restaurant, spa and meeting spaces as a simple list, the film can follow a guest's time at the hotel. This gives the promotional video a connected experience across its spaces.
Room videos, property films and experience-led stories
A film about the whole hotel and a video introducing a particular room category serve different needs. The main film can bring together the property's atmosphere, services and location. A room video gives more attention to the layout, details and features a guest will use.
Separate short pieces can also be planned for areas such as the restaurant, spa or meeting room. Instead of squeezing several services into one video, a delivery list can combine a main film with supporting content. The subject and intended use of each version are agreed before filming.
Planning spaces and operations
The filming day should work around the hotel's operations. Room preparation, shared-space availability, restaurant service and staff availability are discussed in advance. Framing is planned to protect guests' privacy, with dedicated filming areas where possible.
If models or actors are used, the scene list, wardrobe and usage scope are agreed in advance. Morning light, evening atmosphere and interior lighting create different filming needs. The filming schedule takes these differences into account.
Delivery for websites, booking channels and social media
A website may call for a broader main film, while social media may suit short vertical edits. A room category, restaurant or spa can also be treated as a separate short piece. Knowing the intended channels before filming makes it easier to use the footage in different formats later.
Logos, explanatory text, subtitles and language versions are prepared according to the delivery plan. The hotel's services and features are presented using information approved by the business. It is important not to mislead viewers by implying unavailable services or presenting different room types as a single experience.
What affects the price of a hotel promotional film?
The hotel's location, areas to film, room categories and intended video length are enough to start the discussion. Drone footage, models, the number of filming days and foreign-language versions affect the scope. The film's intended lifespan and publication channels should also be discussed during quoting.
Project brief checklist
- Property location, room categories and list of shared spaces
- Target guest profile and publishing channels
- Actor, drone and special scene requirements
- Main film, short versions and language options
Frequently asked questions
What affects hotel film pricing?
The property's size, areas to film, filming days, model and drone requirements, and delivery versions affect the price.
Can drone footage be added to a hotel film?
Drone filming can be planned for exterior scenes after assessing the location and flight conditions.
How many days does it take to make the film?
A schedule for preparation, filming and post-production is agreed according to the project scope.
Can filming take place while the hotel is operating?
This can be assessed by planning filming times and spaces around hotel operations.
Can separate short room videos be made?
Yes, short versions for individual rooms or services can be included in the quote.