Getting started
Distribution and sharing strategies
1. Know your audience
Identify who will watch the video and the impact you want it to have.
Learn about your audience's age, gender, interests and online behaviour.
2. Choose online platforms
Choose where to share the video, such as YouTube, Vimeo, Facebook or Instagram.
Adapt your strategy to each platform's features and audience.
3. Video optimisation
Optimise the title, description and tags to improve the video's search ranking.
Choose cover images and thumbnails carefully, as they help attract viewers' attention.
4. Social media strategies
Develop sharing strategies to promote the video on social media platforms.
Learn optimisation methods such as hashtags, tags and publication timing.
5. Email marketing and website integration
Include the video in email marketing campaigns and integrate it with your website.
Use email communication to direct subscribers to your video.
6. Monitoring and analysis
Use analytics tools to monitor your video's performance.
Adjust your strategy by tracking metrics such as views, engagement rates and conversions.
7. Feedback and audience participation
Interact with your viewers and consider their feedback.
Respond to comments and questions to encourage participation.
Exercises and practice
Begin applying this lesson's distribution and sharing strategies to your own videos. Understanding your audience, choosing platforms and using social media optimisation can help you share videos with more viewers. Improve your strategy using monitoring and analytics tools as well.
Reaching the right audience is essential if you want your video to have the greatest impact. Good luck, and thank you.